This paper investigates cultural invasion through advertisements of international brands in Pakistan during the 2020 lockdown due to the Covid-19 pandemic, assuming that the youth consumed more media and more advertisements during the period. The researchers pinned the research to the cultivation theory though they also surveyed theories on the agency of the consumer. They reviewed literature on cultural imperialism from across the world and Pakistan�s cultural policy. They examined multiple brand advertisements by multinational companies such as Coke, Pepsi, Nestle, Unilever, Samsung, Jazz, foodpanda and Uber. They also used a survey questionnaire to collect data from 841 university students on eight variables: dressing styles, foods, social values, festivals, gender liberation, purchase power, consumer conduct and the responsibility of the authority and media institutions. The studies showed that the advertisements liberate the viewers from their local culture, social norms, traditions and values by emphasizing on western looks, dresses, foods, values and events. The quantitative method, variance, correlation and factor analysis tests conducted between demographic and non-demographic variables determined validity and reliability of the scales and the studies.